Beatrice and Catherine Essay Example for Free

Beatrice and Catherine Essay At the beginning of the scene Beatrice and Catherine are attempting to make the atmosphere relaxed, by diverting the conversation away from Rodolfo, onto subjects that they believe will not give Eddie any reason to confront Rodolfo. Eddie however is unable to restrain from showing his contempt for Rodolfo. He does this by shouting at Rodolfo because Rodolfo said lemons are green which is not even remotely offensive to anyone. Eddie replies by saying for Christs sake this suggests that eddies is annoyed that Rodolfo who he regards as an inferior corrected him this is because for Christs sake is a religious swearword. Beatrice reacts to this situation by again changing the conversation to another subject. Eddie then begins to antagonize Marco by suggesting that his wife may have been un-loyal to him. Eddie does this by saying I betcha theres plenty of surprises. Marco responds to this situation by showing his confidence and trust in his wife he says no no the women wait. Eddie shows his anger towards Rodolfo by pouncing on the situation. On the previous page Rodolfo says its more strict in our town its not so free. Eddie uses this statement as an excuse to let out his anger. Eddie says drag off some girl the word girl suggests that he is talking about Catherine whilst the word drag tells us that Rodolfo is taking her out against her will. This however is not true so Beatrice says he didnt exactly drag her off . Marco reacts by cautiously agreeing, as if he suspects that Eddie might drag him into something, to everything Eddie says. At the top of page 39 there I an awkwardness which has bean caused by eddies statement at the end of page 38 in which he says but I understood Marco that you was coming here to make a living for your family. This obviously annoys Marco because as we have read earlier he stressed the fact that he misses his wife tremendously. The audience expects the awkwardness to be resolved by a further change in conversation by either Beatrice or Catharine. The characters on stage by doing the exact opposite that the audience expects. Catharine decides to incise the situation by saying you wanna dance, Rodolfo. After Catharine says this Eddie shows his disappointment by freezing as if he can not believe what he has just heard. Rodolfo who had been instructed by Marco to keep Eddies best interests at heart refuses. Beatrice is the only character to recognize that if Eddie was not present Rodolfo would jump at the chance to dance with Catharine so she gives Rodolfo some much needed encouraged by saying go ahead dance Rodolfo. Eddies speech and actions on the top half of page 40 increase the dramatic tension because whilst he sarcastically talks about how lucky Rodolfo is he is unconsciously twisting the newspaper up and then tearing it into two. This gives us the impression that Eddie imagines the newspaper as Rodolfo and therefore is doing to the newspaper what he wants to do to Rodolfo. Eddies real intentions are reveled in the stage direction he is weirdly elated, rubbing his fists into his palms this suggests that Eddie is massaging his fists as people usually do before getting into a fight this gives me the impression that Eddie wants to beat up Rodolfo. The dramatic tension increases on pg 40 and 41 of eddies sudden change of attitude towards Rodolfo. Instead of criticizing Rodolfo at every available opportunity like he has done earlier on in the play he begins to become friendlier towards him. The dramatic tension also increases because of eddies sudden decision to teach Rodolfo how to box . When Eddie punches Rodolfo the characters react in many different ways Catherine rushes towards Rodolfo in order to see if he is all right. Beatrice dosents see anything but the sportsmanship but nevertheless decide that for the moment that is enough. Eddie reacts by suggesting that he and Rodolfo should box again but whilst saying this he is uncouncensioly rubbing his fists together this suggests that he cannot wait to beat up Rodolfo again. The effect of eddies punching of Rodolfo is that become certain that something big will happen soon because they realize the true hatred inside Eddie. When Marco challenges Eddie to lift up the chair Eddie reacts by taking marcos challenge as a joke . the audience however realize that marco is trying to tell eddie that although he respects him when it comes down to the wire blood is thicker then water and that he will not hesitate to defend his brother Rodolfo. The action on page 42 reflects the change of power in the carbone household because the carbone household now ujnderstand that Marco is the most powerful person in the house. Miller ends act 1 in what is a fundamental scene of the play this is because it shows the transfer of power. Also this scene is important because it ends in a sort of mini-cliffhanger which increases the audiences expectations that something will happen when the curtains rise again.

Oil And Ghee Industry Pollution

Oil And Ghee Industry Pollution Environmental degradation by the industrial sector is a matter of serious concern not only in Pakistan, but also all over the world. Steps have to be taken to initiate measures to combat pollution, thereby, enabling the industries to comply with the international local standards, e.g., National Environmental Quality Standards (NEQS) and the ISO 14000 certification. In Pakistan, there are 20 industrial sectors which are of the most concern. One of which is the edible oil and ghee sector. This report aims to address the environmental pollution problems of the Edible Oil sector. It has been compiled on the basis of the statistical data available on the sector both at global and national level and the information related to the case study from both primary and secondary data sources. The objective of this report is to assess the nature and extent of environmental problems caused by an edible oil industry, to quantify the pollution loads, water reuse and recycling, process modifications and recommendations. Many technological processes are carried out in order to obtain refined vegetable oils from seeds. The main processes include refining, degumming, neutralization, bleaching, deodorization and winterization. During these processes by-products and wastes are formed. The operating conditions and processes carried out influence the amount and characteristics of the by-products and wastes formed. The wastewater varies both in quantity and characteristics from one oil industry to another. The composition of wastewater from the same industry also varies widely from day to day. However, despite the use of these methods, disposal and waste treatment still remain major challenges in the fats and oils industries. One of the contributing factors as to why such wastewaters are difficult to treat is the complexity of their sources. Sources, among others, include heat exchangers, barometric condensers, gas scrubbers, cleaning of greasy floors and equipment, leakages, process water from the refining plant and soap stock splitting effluents. Moreover, vegetable oil refinery wastewater is known to contain chemical compounds like phenol, heavy metals from bleaching earth, catalysts used in the hydrogenation process, oxidizable substances and fats and oils. Because of quantity and characteristic variations and complexity, wastewater treatment to meet the desired effluent standards is complicated, and the choice of methods of wastewater treatment depends on many local conditions and, therefore, cannot be standardized. Water use minimization and wastewater reuse and recycling is a far better option to go for, especially when there are limited finances for end of pipe treatment methods. This could also involve process modifications for the oil and ghee industry. Research Objectives:- Air emission: Emissions are generally generated from the generators, boiler, and vegetable oil processing and oil extraction solvents. Level of effluents in an industry. Waste Water: Effluents are produced mainly from deodorization, boiler blow down, refinery section, neutralization, degumming etc. On average 12,600 m3/day of wastewater is generated having considerably high BOD (mg/L), COD (mg/L), TDS, TSS, etc. level of waste water produced in industry. Solid Waste: Effluents are produced mainly from deodorization, boiler blow down, refinery section, neutralization, degumming etc. On average 12,600 m3/day of wastewater is generated having considerably high BOD (mg/L), COD (mg/L), TDS, TSS, etc. Solid waste produced in industry. Theoretical frame work:- To formulate theoretical framework, first we need to enlist all the variables in our study and state the weather its independent or dependent. List Variables Air emission Independent variable Waste Water Independent variable Solid Waste Independent variable pollution Dependent variable The variable Pollution is dependent and it is the main focus of our research. All the other variables influence it. Increasing or decreasing Air emission caused by the production of edible oil and ghee directly affects air pollution. Likewise, any change in the amount of water waste or solid waste produced will also directly affect water pollution. As a result, if we minimize the air emissions, water and solid wastes than we will be able to bring pollution to a minimum level. This can be done by maximizing recycling and disposing off the wastes properly and safely. Literature Review:- Industrial pollution is also a major health risk in Faisalabad. According to Dr Amjad Ali Rana, a senior teacher at Community Medicine department of Punjab Medical College, Faisalabad: Here the diseases have some connection or the other with environmental pollution like skin diseases, asthma, TB, heart diseases, hepatitis and even cancer. They are found in greater ratio than any other city in Punjab. (By Dr. Amjad Ali Rana) He also reveals some terrifying consequences of industrial pollution in Faisalabad. According to findings of different studies, industrial pollution in Faisalabad is not only disturbing the Ozone layer in atmosphere, it is also becoming a source of its production on ground. On ground level ozone simply works as a poison. In winter it forms smog (smoke+fog) along with many other hazardous emissions of industries. This is why the death rate among infants and elderly people is more in four winter months in Faisalabad as compares to other eight months of the year. (By A. Sahi) In a survey conducted by PPI, revealed that presently almost five hundred factories were currently operating in the I-9 and I-10 industrial estates which were causing water and air pollution in the area. Out of the existing 500 plants, there were 204 manufacturing units in the area. Complaints of diseases like chest congestion and asthma, which were directly linked to air pollution, are frequent among I-9 and I-10 residents. The quality of air in these areas was never tested due to the non-availability of adequate facilities. Experts say that commissioning 500 more industrial plants in the area would increase pollution levels considerably. (By A Survey conducted by PPI) Environmental damage and pollution created by the oil industry have caused violations of the rights to good health and a clean environment, the right to an sufficient standard of living (including the right to clean drinking water and unpolluted food) and the right to have a livelihood through work for thousands of people. (By Clean Development Mechanism (CDM). Oil companies have been exploiting weak regulatory system for much long. They do not effectively prevent environmental damage and they repeatedly fail to properly address the overwhelming impact that their dreadful practice has on peoples lives. (By Audrey Gaughran of Amnesty International.) More than half of the people in the region rely on the natural environment for their livelihood but pollution by the oil producing factories are destroying their essential resource. (By Audrey Gaughran) The Pakistan Environment Protection Agency (Pak-EPA) has asked owners of the industrial units in the Industrial Estate Islamabad to install efficient devices to control pollution in the federal capital. INTRODUCTION Industry overview: The selected Shan Oil and Ghee Industry is one of the biggest manufactures of oil and ghee in Lahore. In 1982, the unit of production is 30M tons per day. After the installation of new units in 1995, the production reaches 150M tons per day. The major product includes cooking oil, ghee and soap. The total area of Shan Oil and Ghee industry is around 10 Acre and covered area is 70% of the total area which make approximately 7 acre. Main departments include Office Block, refining section, boiler section oil storage section, Storage area, Hydrogen cracking plant, oil and ghee filling and storage section and CO2 filling section and solid scrap storage area. Location and Surrounding: Shan oil and ghee industry is located in Quaid-e-Azam Industrial Estate, Kot Lakhpat Lahore. Other prominent industry around the ABC oil and ghee industry is Hamdard Factory. Drainage Disposal The total area of Shan Oil and Ghee industry is around 10 Acre and covered area is 70% of the total area which make approximately 7 acre. Main departments include Office Block, refining section, boiler section oil storage section, Storage area, Hydrogen cracking plant, oil and ghee filling and storage section and CO2 filling section and solid scrap storage area. Importance of Oil and Ghee Industry: Consumers use it widely in commercial as well as in home applications. The oil is used in stir-fry dishes, snack foods, seafood, vegetables and different foods around the globe. It can be used in place of any vegetable oil. Generally it is used to make mayonnaise, sauces, salad dressing and marinades etc. It can be used for baked goods as well as for spreads on foods such as bread and muffins. In refined shape, cottonseed oil is nearly clear and provides very little taste, serving mainly as a catalyst for holding ingredients together. SECTORAL INFORMATION: Role of Oil and Ghee Industry in the National Economy: The number of small and medium enterprises producing Vegetable oil and ghee amounts to 160 presently. The total capacity of these plants is approximately 2 million tons per annum. An additional advantage of vegetable oil production is that one of its by product is soap which is sold separately and it also has a very good role on our economy. The total number of solvent extraction plants is nearly 50 at the moment. The net worth of oil production by these plants in rupee terms is 17 billion. According to the latest research the average Pakistani consumes 16- 18 kg in a year. The actual demand increase at the rate 4.4 % from 1988 to 2000 whereas the domestic production increased by 7.3% during the same period. Role of oil and Ghee Industry in the Global Economy: The production of oil depends on the large scale industries as far as the production in Pakistan is concerned its total quantity cost. The cooking oil and vegetable ghee industry is a large manufacturing sector. In Pakistan its production was 4000 tons in 1950s, it has grown to about 60,500 tons in 2000. However, the actual demand is approximately 117,000 tons; a shortfall has been witnessed over the last two decades. This shortfall is made up through the import of cooking oils, which are added to the local production. Pakistan imported edible oil worth Rs. 11,500 million in 2001-02 and it is still increasing. In 1976, the Ghee Corporation of Pakistan was established to manage the affairs of this industry. Edible oil consumption has been increasing at an annual rate of 9% over the past 10 years, and countrys production has risen only 2% per annum. At present indigenous production of cotton seed oil, and other edible oils meet only 35%, of the total requirement of the country and the rest 65% is imported. There are 160 units producing ghee and cooking oil with an installed capacity of around 2.5 million tonnes and 1.7 million tonnes to meet annual national requirements of about 14 million tonnes. The total installed capacity of Ghee/ Edible Oil is about 3.3 million tons. The total annual domestic demand of edible oil in the country is around 2.9 million tons (including 0.2 Million tons export to Afghanistan), however the local production of edible oil is around 1.3 million tons per annum. The rest of the demand is being met through imports. Imported palm oil constitutes around 56-58 % of all oil used for production of edible oil/ghee in Pakistan. Questionnaire (customer sample):- Dear participants, I am the student of business administration in the university of central Punjab (UCP) are conducting survey on the comparative study on oil and ghee industry pollution and its effects on human lifes. I am delighted to select you as participant and your contribution in this effort will be highly appreciated select the suitable choice by marking or encircling. 1Q. How far is your home situated to the nearest oil and ghee manufacturing company? 2Q. Do the industry dispose off its gaseous waste directly into air? 3Q. Have you noticed any changes in the flavor or color of the water supplied to you? 4Q. Have you experienced any foul smells near the oil and ghee industrial area? 5Q. What percentage of your daily diet is composed of oil and ghee products? 6Q. Do you recommend the shan oil and ghee products? 7Q. Does the pollution from the oil and ghee industries cause thermal pollution? 8Q. Does the industrial pollutants contain health hazardous substances? 9Q. Does the environment pollution caused by the oil industries increase the incidence of asthma, chest congestions, cough etc in the population? 10Q. Is the increase in pollution contributed by these industries linked with increased appearance of cancer? 11Q. Does this type of pollution assist in the spread of any lethal diseases e.g. tuberculosis, cholera, malaria, dengue etc? 12Q. Do you drain your waste water directly into the sea or ocean or is it detoxified and uncontaminated first?

Structure Of The Travel Tourism And Hospitality Industry Tourism Essay

Structure Of The Travel Tourism And Hospitality Industry Tourism Essay The purposes for this essay are to present the structure of the travel, tourism and hospitality industries. Firstly, we need to know what the definition of tourism is. As the World Tourism Organisation (WTO), tourism is the activities of person travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes (World Tourism Organisation, 1993). Therefore, the tourist is a person who travels to another place outside of their normal place of residence at least 100 miles for more than 24 hours and less than 12 months. Travel and tourism does not necessary involve travelling abroad. It could be in domestic tourism such as peoples home country, on visits to attractions, city breaks, trips to business meetings, sports events or concerts, and visits to friends or relatives. According to Weaver Lawton (2002, p.3), tourism includes the businesses that provide goods and services wholly or mainly for tourist consumption such as restaurants and food/beverage services, and lodging. Hence, it linked to hospitality industry which including accommodations segments, food services segment and other hospitality operations segments. Structure of the travel, tourism and hospitality industry The travel, tourism and hospitality industry is one of the largest industries in the world. It includes many sectors that we need to go through each part of the industry on its own. The key sectors in the travel and tourism industry can be distributed into three different parts. They are public, private and voluntary sectors. Figure 1: Tourism industry Tourism industry The private sector The public sector The voluntary sector Tour operators Travel agents Accommodations Government NTOs NATA UFTAA IATA SHA Private sector The private sector is generated of commercial operators run or owned by individuals or companies such as travel insurance, travel press, travel marketing, private colleges, tour operators or travel agents, whose main purpose is to produce benefits from the facilities and goods, which they deliver to their consumers. In addition, these agencies play a very important role in the development of the travel and tourism industry. They are the components which communicate directly with customers. For instance, they arranged a group which understand the demands of visitors and advertise their packages at different tourist locations through interactive methods of communication such as distribute brochure or advertise in their websites. Accommodations are the basic needs in tourism industry which including hotels, resorts and timeshares or condominiums, conference centres, camp and park lodges, food and beverages. For example, resorts offer good services such as spa, massage, hot tub for customers who come to relax on holiday. They gain high benefits due to customers consumptions when they provide good services. Therefore, the private sectors are commercial businesses with the objective of making a profit for shareholders and owners. They run businesses at all levels of the distribution chain suppliers, wholesalers and retailers. Public sector Public sectors are major groups who decide on the strategy and leadership for the growth of the tourism sector. This is the government body which supporting the tourism industry. The role of this organisation is to work with the industry and provide the required amount of support. The services offered by the public sector are delivered to the public and paid through government. Public sector includes NTOs and RTOs (national regional tourist offices). It may also be suppliers, especially in transportation and visitor attractions. Most of the public services are non-profit-making. Voluntary sector Voluntary sector contains different bodies involved in the lobbying and being the force factors who work for the benefit of the tourism sector and the benefit of the respective associations they represent. They are namely National Parks Association, YHA (Youth Hostels Association), National Trust, ANTOR (Association of National Tourist Office Representatives), FTO (Federation of tour Operators), ATOC (Association of Train Operating Companies), Museums Association, UK Inbound Tourism, Tourism Concern and PSA (Passenger Shipping Association). Organizations of the voluntary sector are controlled and ran mainly by volunteers. These organizations are usually not making profit or contributively. This creates some financial benefits that may include reduced rates and VAT, income tax exemption for investments, covenants and bank deposits. Voluntary sector organisations that register as contributions have to satisfy specific terms. Their purposes must be charitable, non-profit-making, for the educations improvement or for other aims beneficial to the society. Horizontal integration According to Weaver Lawton (2002), horizontal integration takes place when firms reach a higher level of consolidation or control within their own sector. Horizontal integration is where an organisation owns two or more companies, on the same level of the buying chain. For example, EasyJet took over Go! in 2002. It was a case of one budget airline taking over another no-frills airline. Although the two companies became one, they could have retained their different brand names. In fact in this case, EasyJet rapidly re-branded all of Go!s planes with their own distinctive livery. Principal Figure 2: Horizontal integration Principal Tour operator Tour operator Travel agent Travel agent Vertical integration Vertical integration occurs when a company achieve greater control over elements of the product chain outside its own sector (Weaver Lawton, 2002). This integration can be forward in the direction of the chain, or backward against the direction of the chain. Forward vertical integration is more common. Company gains greater control over distribution. It helps them getting closer to the customer. For example, an airline sets up a subsidiary to distribute or market products to consumers such as buying-out a hotel chain or car rental operation. Figure 3: Forward vertical integration Tour operator Principal Travel agent Backward vertical integration is buying upward in the distribution chain. In contrast to forward vertical integration, company gains greater control over supplies using backward vertical integration. For instance, First Choice is a tour operator which also has an airline named First Choice Airways, or Thomas Cook Holidays setting up Thomas Cook Airways. Principal Figure 4: Backward vertical integration Tour operator Travel agent Key historical developments Socio-economic Leisure time: Tourism currently very popular and it is widely acknowledged as a global social phenomenon. In most advanced developed countries, the natural of society has now changed from an economy based on manufacturing and production to focus on the services and consumer industries. Simultaneously, the disposable income and the amount of leisure time and holiday in many countries increased in the post-war period. Therefore, employees have the opportunity to engage in the new forms of consumption such as tourism. Incomes/holiday taking: The income is produced from wages, profits and interest, has increased every year. The UK economy is one of the strongest in Europe, levels of disposable income and consumer credit are rising and expenditure on leisure is growing at around 6 per cent. Depend on that, employees life is improved. They can spend time to enjoy their life such as travel without worry too much about money. Most people today will have travelled abroad and expect to take at least one holiday a year. When tourists are willing to pay for travel, tourism industry will generate more profit. Car ownership: By the early 1900s the car was being used for public transport in most cities. But it wasnt until the 1950 when the car really took off. There were only 8,000 cars in the whole of Britain at the start of the 20th century. By the end of the century the car population had soared to 21 million. Car ownership statistics gives an indication of the level of personal mobility in a population (domestic, continental travel). In 1989 in Britain, each car was used for an average of 30 trips per week, which declined to 24 by 2006. The distance travelled by car per week slightly decreased. Car ownership in the UK has increased considerably in recent decades. It is not uncommon for a household owning two or more cars in nowadays. Technological Transportation is an essential need in the tourism sector. It is divided into different areas such as air, road, rail, sea. Transportation is a tool to assist travellers to get to where they want to go. Sea: Up until the 1920s the only way to travel abroad was by boat. It used to take days/weeks to travel abroad. Nowadays, ships are mainly used for ferries to mainland Europe and for cruises. Road: Road travel is the first method people used to travel. In the past, people used to travel by horses, camels,  or even humans carrying goods over dirt tracks that often followed game trails. The most famous road in the past is Silk Road. The start of the Silk Road was on 2nd century BC when Chinese ambassador Zhang Qian visited the countries of Central Asia with diplomatic mission. Thus, travel by road is the pioneer in tourism. Nowadays, road travel can be buses, private cars, bicycles, motorbike, etc. People using those transportations to travel are much faster than in the past. Rail: After sea and road, rail is the third method people use to travel. By the end of the 2nd world war (1940s) the rail network covered nearly every town and village. Japan is the country famous for mass and high-speed trains. Moreover, Japan has an impressive number of subway systems. Air: Travel by air is the latest and fastest transportation in the world. The first commercial flight from the UK was to Paris in 1919, but it was very expensive. In the 1970 the introduction of the Boeing 747 brought flying cost down dramatically and open doors to mass tourism. In our time, people can travel from one place to another place very convenience. For example, a flight from Singapore to Vietnam only need 4 hours including food and beverage in the plane, while traveling by sea needs days. As we can see, tourism cannot develop without technological. It is a part has a great contribution to the tourism industry. Business developments Airlines/air travel: Airlines or air travel play a very important role in the travel and tourism industry. Early forms of technology in the travel and tourism industry were systems which linked tour operators to travel agencies via terminals and allowed travel agents to make bookings through the system. Meanwhile, airlines developed computer reservation systems (CRS). Airlines started to use computers in the 1950s to store and change the huge amount of information they needed to access. The CRS was used internally by airlines, and agents would use the OAG publication to look up flight times etc., and then telephone the airline to make a booking. Tour operators: The role of tour operators is to put together all the different components that make up a holiday and sell them as packages to the consumer. They make contracts with hoteliers, airlines and other transport companies to put the package together. All the holiday details are incorporated into a brochure which is distributed either to travel agents or directly to customers. In simple terms, they organise and package different elements of the tourism experience, then offer the product for sale to the public through different mediums like leaflets, brochures, advertisements, etc. Travel agents: The role of travel agents is to give advice and information and sell and administer bookings for a number of tour operators. They also sell flights, ferry bookings, car hire, insurance and accommodation as separate products. Thus, they are distributors of products. Increasingly, travel agents also do a little tour operating, for example putting together a holiday for a group. Some industry professionals believe that the role of the travel agent is in decline as many people are booking their own holidays and travel on the Internet or by telephone directly to tour operators. Conclusion In conclusion, this assignment helps me know more about the structure of travel, tourism and hospitality and key historical developments of its industry. Hence, I will know how tourism and hospitality work. Briefly, tourism and hospitality industry is one of the largest industries in the world. It plays a very important role in the industry. There are many sectors which contribute and help to generate the tourism and hospitality industry. They are indispensable parts of the travel, tourism and hospitality industry.

Long-term Effects of an Expanded Cardiac Rehabilitation Program after M

Introduction An acute coronary syndrome is defined as a â€Å"sudden onset of myocardial ischemia which results in myocardial death, that is, a myocardial infarction.† (Citation) A myocardial infarction occurs when the blood flow is reduced in a coronary artery, usually due to excessive plaque, which results in a complete occlusion of the artery. Cardiac rehabilitation is an important aspect of continuity of care after a patient who has recently experienced a myocardial infarction is free of symptoms. A major goal of cardiac rehabilitation is to improve and extend quality of life. Problem Statement The purpose of this study was â€Å"to evaluate whether an expanded cardiac rehabilitation program, intended to alter patient’s lifestyle, could decrease cardiac events as compared to standard cardiac rehabilitation during a five-year period† (Plà ¼ss, et al., 2011). The purpose statement indirectly expressed a relationship between two independent variables and one dependent variable. The two independent variables in this study were an extended cardiac rehabilitation program and a standard cardiac rehabilitation program. The dependent variable was a decrease in cardiovascular events. Review of the Literature Throughout the years, there have been many studies outlining the importance of cardiac rehabilitation and its role in reducing risk factors that predispose individuals to cardiovascular complications. However, these studies and the guidelines previously proposed are mainly based on small studies which included young men with a low risk of experiencing a myocardial infarction. Furthermore, there have been few randomized, controlled studies conducted to evaluate the effects of cardiac rehabilitation on cardiovascular morbidity. According... ...farctions and the risk reduction expressed as HR 0.51 (95% CI 0.31-0.86)† (Plà ¼ss, et al., 2011). The Danrehab study reported similar reduction in the length of stay for patients with heart disease and at high risk for ischemic heart disease. Transferring these findings into nursing practice will provide great benefits. There will be a great reduction in healthcare cost and consumption. Along with, fewer deaths related to cardiovascular events. Patients will be able to live longer, healthier lives. Works Cited Plà ¼ss, C., Billing, E., Held, C., Henriksson, P., Kiessling, A., Karlsson, M., & Wallen, H. (2011). Long-term effects of an expanded cardiac rehabilitation programme after myocardial infarction or coronary artery bypass surgery: a five-year follow-up of a randomized controlled study. Clinical Rehabilitation, 25(1), 79-87. doi:10.1177/0269215510376006

Basic Techniques of Managing Deviance :: essays research papers

There are 5 basic techniques of managing deviance. There is secrecy, manipulating the physical setting, rationalizations, change to non-d`eviance, and joining deviant subcultures. The act of secrecy is easily defined as the word itself. The deviant keeps secrets from those around them. The thought behind it being that if nobody ever knows about their deviant behavior there is no one who can place negative sanctions upon the deviant. Next, manipulating the physical setting, the deviant chooses to avoid negative sanctions by appearing to be legitimate in their reasons for taking part in the act or situation. For example a prostitute may work under the guise of being an escort or masseuse. Another technique of managing deviance is rationalizations. An example of a rationalization would be a shoplifter who justifies their actions by saying that the store has insurance and can afford to suffer the loss. A fourth technique of managing deviance would be to make a change to non-deviance. Fo r example, criminals will refer to the technique as â€Å"going straight.† The fifth and final technique of managing deviance is to join a deviant subculture. Joining the subculture makes the deviant feel like they are less deviant because they are surrounded by their deviance. Using the example of a married man who cross-dresses at the bars after he gets off work, there are several techniques that he might employ to manage his deviance. One technique that he might use would be secrecy; he would attempt to keep his â€Å"normal† life and his â€Å"cross-dressing† life separate. His wife may not even know about his alter-ego of sorts. Another technique he might employ would be joining a deviant subculture. By assimilating with fellow cross-dressers at a bar he may feel that the act is less deviant, or even â€Å"normal.† The third technique I would imagine the man would use would be manipulating the physical setting. By only cross-dressing when he is at the bar, away from his co-workers and family he aids in the secrecy of his deviance. He may say that the cross-dressing is just a gimmick or comical act and not admit to doing it for his pleasure.

Careers in Clinical and Counseling

My grim determination to pursue a career in psychology has been a lifelong dream. Since I was in my teens, I have always been interested in how a human brain works. In fact, observing human behavior was my favorite pastime. I remember rather well how I would observe other people and compare their reactions to identical stimuli and then asked myself why? For instance, why did Mrs. A spank her 8-year-old son when she caught him lying, and Mrs. B did not? Since I saw that both Mrs. A and Mrs. B were very angry at their sons for lying, why the difference in their reactions?In such situations, the reasons behind the behavior of people, why they acted the way they did, always fascinated me. Although I was not yet fully aware at the time, I believe that my preoccupation with people’s behavior resulted from my personal circumstances. I lost my father to alcohol addiction when I was only 12 years old. Perhaps, subconsciously, I might have even placed part of the blame on my mother beca use I could not recall her saying or doing anything to help my father overcome his addiction.I always wondered why she tolerated my dad’s alcohol habit while our neighbors would often be heard arguing and shouting at one another every time the husband would arrive home drunk. This led me to ask myself what made mom different from the wife next door. (Now that I know that my mom was what is now called a classic enabler, I am sure that her being one certainly supported, if not actually encouraged my dad in pursuing his alcohol habit. ) Later, I would always resort to asking myself the same question whenever I would observe variant behaviors from people in our locality.For instance, when I heard that another man was discovered to be an alcoholic or a drug addict, I would wonder if his children felt the way I and my siblings felt before. Growing up in a family which was rendered dysfunctional by an alcoholic father and later with a single mother who was struggling with four child ren had been difficult. Things never came easy, but through sheer, hard work, I succeeded in making something of myself. I know that I worked hard for it, but I could not help thinking that I had been lucky as well.I could not help thinking of other children of families rendered dysfunctional by some forms of addiction. This thought started my self awareness. I began asking myself what really motivated me and why I do the things I do. Finally, I realized that what I really wanted was to help troubled children coming out of dysfunctional families. I was convinced that children who experienced what I went through but who were not as lucky as I have been need all the help they can get. So I took every opportunity that would lead me to this path. I first worked as a case manager for a community health center.Then I managed a youth home for troubled girls sentenced to the program through Youth Services. After that I worked with the prevention unit of another community health center. The financial demands of bringing up two sons, however, forced me to redirect my attention to my own family’s financial needs, so I started a retail business that would enable me to provide for my two sons adequately. However, after seven years, my lifelong passion resurfaced. I realized that I simply cannot turn my back on those people who need help and counseling.I decided to go back to pursuing my passion by attending a counseling program to better equip me in my desire to help troubled people. But first, in 2006, I completed a certification program in hypnosis and acquired a credential for certified hypnotist because I am certain that the skill would prove helpful later. My ultimate objective is to acquire a master’s degree in psychology and have a career in counseling psychology. I am aware that a career in counseling psychology could be very physically exhausting, emotionally draining, and involves long hours of work.However, these drawbacks are certainly offset by i ts most significant advantage: self-fulfillment. I know that helping people through counseling psychology will be the only career that would fulfill my lifelong dream. Besides, I get to be my own boss once I enter private practice. (Careers in Clinical and Counseling Psychology, n. d. ) Reference Careers in Clinical and Counseling Psychology. (n. d. ). Retrieved August 19, 2007, from http://www. wcupa. edu/_academics/sch_cas. psy/Career_Paths/Clinical/Career03. htm

Disneyland in Hong Kong Essay

1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. A tri-component attitude model consists of three major components as affect, cognition and conation. It is implying that Disneyland in Hong Kong has the unique attraction towards the customer. The first part of this model refers to cognition that is knowledge and perception that are acquired by a combination of the attitude object and related information from different sources. With reference to visiting Disneyland in Hong Kong it is a great place to visit and have a fun with the kids, where people are able to rest from common daily activities. The cognitive component towards Disneyland is what people experienced by visiting this place and what information they got from various sources (friends, ads). Affective component considers a person’s feelings and emotional response to an attitude object. It is mostly learnt during our daily live. This is the way as we fee l. We may love the place as Disneyland. It gives joy, happiness and join the family. It could have a good emotion or feeling about it. Conation, the final component concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time with the family there. 2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: a. changing beliefs about the brand, b. changing beliefs about competing brands, c. changing the relative evaluation of attitudes, d. adding an attribute. The product manager might change consumer attitudes towards the company’s brand by different ways. It could be done by emphasizing the attributes the brand . a) Product manager might change consumer attitude toward the brand by changing beliefs about the brand. It mostly appeals from advertisement, so production manager should try to make customers willing to buy this product by successful ad with a ‘catchy’ affect, having a bit of fear and humour could be helpful. The way in which company can change beliefs about brand is putting less emphasis on product strength in its advertising and more emphasis on others value which cereal has. b) Product manager can change consumer attitude toward the brand by using a broad statement (for  example that only cereal with vitamins and dried fruit or corn are helpful) and or claim. It will allow to set the brand higher than competitors. c) People change their attitudes, so companies should be aware of it. They should go forward with changing environmental. As the current life style attempts to look for healthy food, it could be good crossing over from the existing to the new ones with dried fruit and some corns. d) As a production manager I will add such attributes as vitamins to breakfast cereal, making the product healthier. By adding this new formula it will put the brand higher than the others as the tendency is to buy healthy products and will change the customers’ attitude toward the brand. 3. What sources influenced your attitudes about studying buyer behaviour before classes started? Has your initial attitude changed since the unit started? If so, how? Social media and discussion with my colleagues had influenced my attitudes about studying buyer behaviour before my classes started. I found out that it could be very interesting to get know how consumer behaves in reply to different ads, promotions or tricks used by the producers. My initial attitudes were positive and motivation were on the highest level and so far nothing has changed. I still believe that studying buyer behaviour is interesting and can bring much knowledge that people don’t recognize in daily life during the shopping. What’s more I have a feeling that I am more experienced and have better view and understanding on different aspects and finally I hope I can still learn more and take as much as possible of the classes. 4. Should the marketer of a popular computer graphics program prefer consumers to make internal or external attributions about the success that people have using the program? Explain your answer. The marketer objective is to get consumers to try the product and then to evaluate it, so in direct marketing programs to target small consumer niches, the marketer should attribute internal and external. But external should be more major, but internal is not less important though. To sell as many computer graphics program as possible , the marketer has to tell people how good their product is and change their attitude to make them think it is the best graphics program. The consumers should know what benefits they will get by buying it, because consumer benefit perception is more than anything else. In this case also consumer lifestyle can change attitudes, so as a result they might change it to be attractive for customers. Internal are also important to  still develop the brand and make t he program the best on the market. 5. Find an ad for a free service trial (e.g. carwash, free brake check or a free software trial). What attributions would consumers make about the advertiser? What self-attributions would a consumer make if he or she accepted the trial offer? This offer make consumer interested because no cost needed to trial. So as a result customer is attracted and can make a judgment if it is worth of buying or not. No obligation with complimentary 3 Day Chair Assessment Service with selected chair/s and complimentary phone support during the trial. It will allow to check the product. 6. Find examples of advertising that uses fear and humour and discuss why you think they are effective or not effective. The first advertisement showing how tires of Yokohama keep the road uses humour. In my opinion it is very useful because attracts more customers, so the audience is increased and it is more effective. Easier to remember. The other advertisement concerns Lazer company. Wearing the helmet protected head. It uses fear and again is very effective. It stress the negative consequences. The sight of a man, wholly in plaster is not nice. In this way the must of wearing helmet is achieved.